The design represents a top moment of natural creation: the collection of the flower powder that is to say the collection of pollen from the anthers of the stamens and of nectar from deep inside the calyx of the flower. It is a subtle process, almost, surgically accurate and one of the most significant moments of the regeneration of nature. In the process of collection the special structure of the body of the bees – a result of thousands of centuries of development - is pivotal. The worker bees are perfectly programmed collection and storage machines. The bees put the pollen in small baskets in their - especially adapted for this difficult task - hind legs. Before that comes what is known as the “bee dance” or the “waggle dance” back in their colony. The “bee dance” is a ritually designed system of symbolic communication and exchange of information about the location of resources that man managed to decode just a few decades ago.
The scouts, after their exploratory travel, inform the collector bees, who gather around them with interest, about the exact distance, the direction, the location of resources in relation to the sun; they perform, with vibrations and recognizable patterns of movement, familiar to the colony, unique choreographies of localization.Although initially, this primary process of collection appears as an act of plundering, it is actually a fascinating act of physical transaction. The collector bees take the pollen and the nectar exchanging it with a gift in return: pollination. According to scientific research, the contribution of the bees to the protection of the environment and the completion of the biological cycle of the flowers is extremely important. It has been estimated that almost 80% of the pollination of the flowers from insects comes from the bees.
We decided to focus on its visual identity….the illustration that will accompany it in every destination, as we wanted in this way to approach and also to narrate as best as possible this miracle world we live in. Rhyton works with the top Greek illustrator Alexis Marcou who is designing the visual image of its products. He has contributed in a unique way to the ingenious portrayal of our initial thoughts about the “touch” of the bees through his characteristic handling of subtle nuances of the shadows and colors.