Taste as memory, as narration and as symbol of a fascinating gastronomical culture. The olive trees of Crete. Engraved from the flow of time and the alternations of climate, they still stand favorably towards us having strong connections with the Cretan land and its people. Earthly, emblematic, monumental. An unparalleled system of preserving an important part of the Mediterranean diet.
The month of the collection of the olives, the people at Chania in Crete confirm their relationship with their own selves and the collective identity of the community participating in the ancient tradition of threshing the gray-green foliage of the olive trees that are loaded with fruits. A cultural constant in the inexhaustible gastronomic pluralism of the region that is captured emphatically in the characteristic formation of the trunk and the legendary umbilical cavities where the children of the Cretan countryside used to and still play hide and seek.
The perennial Cretan olive trees having gone through a fascinating route in space and time of the Greek taste memory, lasting 5000 to 2500 years, have been proclaimed by UNESCO as monuments of universal cultural heritage. An ancient forest of sculptures that their routes are hosted in different parts of the island.
For all these reasons, Rhyton honors the monumental olive trees of Crete choosing to put them in the centre of the visual identity of its olive oil.
Rhyton works with the top Greek illustrator Alexis Marcou who designs the visual image of its products. He has contributed in a unique way to the ingenious portrayal of the ancient Cretan tradition of olive trees threshing through his characteristic handling of subtle nuances of the shadows and colors.